Tidi is an accredited PR and communications professional, and founder of Loma Media. With experience in print, digital and broadcast media, she has worked and written for several publications, including the Huddersfield Examiner and The Voice. She is also a radio personality, voiceover artist, event facilitator and host.
She has experience in planning, implementing and managing effective PR campaigns and marketing strategies for organisations that include Yorkshire Cancer Centre and Senditoo. She also handles publicity and media relations for Zimfest Live.
With a keen interest in the arts and event management, she also consults on, plans and hosts events.
A champion of community engagement initiatives, Tidi has served as publicist for several organisations including the Zimbabwe Achievers Awards and international community group, ZimThrive. She represented the critically acclaimed gospel choir Free to Worship and Indie band, Farai and the Forest Dawn. She managed music duo Blackdiamond.