When it comes to your business, January is an important time to refocus, to take stock on the previous year’s successes and to renew your efforts on growing your company.
Top five tips for a successful email blast
Shifting to a virtual events strategy
This year has taught us a number of things about the digital world and hosting events. While virtual events have been around for some time, they have become widely popular since the pandemic.
One of the exciting aspects about face-to-face gatherings pre-Covid were the spontaneous travel itineraries, conversations in hallways and drinks with like-minded people. Now, that has been exchanged for a cosy spot in our homes.
The new PR generation
Public Relations has evolved over the years, as digital media has emerged. It has also resulted in the sector implementing innovative ideas to reach a wider audience.
Client’s communication needs are continually changing, meaning that PR agencies are starting to expand their services for broader communication value.
How to build your network during a global pandemic
Many of us have been wondering, "how to maintain our career and professional momentum to achieve goals when everything seems to have slowed way down."
The global pandemic has altered plans, cancelled face-to-face conferences, meetings and potential opportunities for building thoughtful networks and engaging with various stakeholders.
The purpose of thought leadership content
In the last few years, thought leadership content has emerged as a key component in business and has become a leading marketing strategy.
While the concept of 'thought leadership' seems relatively new, and is often difficult to define, it essentially means that people don't just look to you for product or service advice, they look to you to be informed, educated and a place where they can learn new ideas about your brand.
There’s no shortage of ideas - all that is needed is the will to execute
Why relationships are an important part of public relations
It may not seem like a priority, but public relations is such a powerful tool.
Maintaining strong media relationships is a vital part of an effective PR plan but it is important to note, that while gaining coverage can be advantageous to a business or brand, building significant relationships is equally a priority.
